The email pings and 'horary', you have a request from an interesting sounding company to quote for x15 business headshots. Something, 'creative' say the company in question, something 'modern and fresh'!
Firstly, find out what they may mean by ‘Modern and fresh corporate headshots’ by calling the company or emailing them to describe there ideal image. They have probably seen your website so they like the look of one of yours already so you are good to go...
The person on the other end of the email is likely to be an office manager or a competent PA tasked with updating the website portraits of the senior exec team. They are unlikely to be versed in commissioning portrait photography or in tune with the finer aesthetics of corporate photography so its a nice idea to explain how things could work is different scenarios (studio set ups with backgrounds) to more fluid shoots around the office, in terms of logistics in booking people and their time and the look and feel of the final work. Send them a PDF of things you have done in the past.
Its about this point where you will be nailing the style down or the person can’t make a decision as they have to liaise with someone more senior...at this point a face to face can iron things out.Naturally, you could just push for a specific style and take it from there. In some ways this is the quickest.
A really nice solution in my opinion is the daylight soft background style portrait. It always looks fantastic and more editorial in feel than corporate. I use a standard 85mm lens for canon (not the slow expansive L series lens but the cheaper £250 version. This works brilliantly at 1.8mm. I also use a lovely 70-200mm.
It’s a a really nice portrait to do as a corporate headshot and works best with natural daylight. It would be lovely if this was the norm in your typical London offices but sadly mixed lighting in dingy offices in more the norm. Do not fear….
I often take light (bowens/elinchrom or just hand flashes these days) which I bounce around the office, off white walls and ceiling. As long as you have the depth to throw the background out of focus you should be fine. Even if you decide to allow the ambient you come through into the background, if you light the subject you can alter the ambient in post later. Heres a link to some examples, Office Headshots